At WWDC 2025, Apple introduced a sleek “Liquid Glass” interface, live translation tools, and advanced visual intelligence. However, the much-anticipated AI-powered Siri—which was expected to be more personalized—was notably missing from the lineup.
1. The Expected Siri Evolution
At WWDC 2024, Apple previewed a smarter Siri capable of understanding personal context—like cross-app messages and reminders—calling it the “next big step.” This upgrade was expected to arrive in iOS 18, but was later delayed.
2. Apple’s Explanation
Craig Federighi stated the advanced Siri features weren’t ready for release. “This work needed more time to reach our high-quality bar,” he explained.
3. What Apple Introduced Instead
WWDC 2025 highlighted wider access to its “Apple Intelligence” foundation model—available to developers on-device—the “Liquid Glass” UI overhaul, live translation in FaceTime, visual intelligence features, and ChatGPT-powered image editing.
4. Market & Media Reaction
Investors reacted coolly—Apple’s shares dipped 1–2.5% following the Siri announcement omission. Critics noted the focus on UI tweaks and minor features, calling it a “yawner” compared to rivals’ aggressive AI progress.
5. What’s Ahead for Siri & AI
Apple plans to unveil the smarter Siri in a future software update—likely in 2026—with enhanced personality, on-device intelligence, and deeper app integration. In the meantime, developers can already build with Apple’s new on-device foundation model.
Conclusion
WWDC 2025 didn’t deliver on the promise of a true AI-powered Siri, but it laid the groundwork—offering Apple Intelligence for developers and an updated interface. Apple is proceeding cautiously, prioritizing quality and privacy over rushing features. The wait for a smarter Siri continues—but it’s not over.
